Children wearing Mitly clothingChildren playing and enjoying life in comfortable, sustainable Mitly clothing

About Us - Our Story and Philosophy

Fashion isn't just about wearing clothes—it's about how you feel in them. And when it is for kids, that means freedom to move, play, and shine without being held back by oversized or uncomfortable outfits. Kids are the most joyous part of our lives. They bring endless laughter, love, and warmth, making every moment special. And when a child is born, so are the parents embarking on a journey filled with excitement, learning, and a deep desire to provide only the best for their little one. Parenting today has evolved in countless ways. Modern parents are redefining the way they raise their children, blending tradition with modernity, comfort with style, and nature with innovation. They want their kids to stay close to nature, grow up in good health, and yet embrace the vibrance of today's world. After deep research into evolving style preferences of new age parents for their kids, Mitly came to life! At Mitly, we understand this evolving demand. We know that parents don't just look for clothing—they seek a lifestyle choice that aligns with their values. That's why we've positioned Mitly right at the heart of this need—bringing together fashion that is comfortable, stylish, well-fitted, and sustainably crafted.

OUR VISION

A clothing brand rooted in Sustainability, Natural Fabrics, and Thoughtful Designs, creating fashion that is as mindful as it is stylish!

Blue hooded jacket with yellow shoesChild wearing a comfortable blue hooded jacket paired with bright yellow shoes, showcasing Mitly's sustainable fashion
Child in blue embroidered dressYoung girl in a blue embroidered dress made with natural dyes and sustainable fabrics
Child in light blue dress with flowersChild wearing a light blue dress with floral patterns, made from eco-friendly materials
Child in patterned white dressChild in a white patterned dress that showcases Mitly's commitment to natural fabrics and sustainable fashion
Mitly's Brand Promise

WithMitly,fashionisn'tjuststylishit'ssafe,soft,andsustainablycraftedwithlove.

Mitly!

Where Style Meets Sustainability for Little Explorers

Carousel showcasing Mitly's sustainable children's clothing products made with natural indigo dyes
Corduroy children's jacketA sustainable corduroy jacket for children made with natural dyes and eco-friendly materials
Child in navy dressChild wearing a navy blue dress made with natural indigo dye and sustainable fabrics
Child in denim dressYoung girl in a sustainable denim dress that showcases Mitly's commitment to eco-friendly fashion
Brown children's outfit setA brown outfit set for children made with natural dyes and sustainable materials
Children's bear ear shirts and shorts setPlayful bear ear shirts and shorts set made with eco-friendly fabrics and natural dyes

Our Mission

As a modern, child-friendly, and planet-conscious brand, we are on a mission to revive India's historic color — Indigo — and bring it back to the heart of mainstream fashion. Our naturally dyed fabrics not only celebrate this timeless hue but also ensure a gentle, soothing, and nurturing touch for your little one's delicate skin.

Children wearing pastel colored Mitly clothingGroup of children wearing Mitly's sustainable pastel colored clothing, showcasing the brand's natural dye techniques

Handcrafted with Love, Dyed by Nature

Every piece at Mitly is as unique as your child because we appreciate the beauty of natural indigo colors. No two items of our handcrafted clothing are exactly the same since they are using an environmentally friendly method that produces unique designs. We minimize our environmental impact while enhancing the quality with every stitch.